![]() I discussed how we finally had the technology to align the forces of supply and demand. ZUBOFF: In my 2002 book, “The Support Economy,” I looked at the challenges to capitalism in shifting from a mass to an individual-oriented structure of consumption. When did you start worrying that the tech giants driving it were becoming more interested in exploiting us than serving us? GAZETTE: The digital revolution began with great promise. ![]() ![]() The Gazette recently interviewed Zuboff about her belief that surveillance capitalism, a term she coined in 2014, is undermining personal autonomy and eroding democracy - and the ways she says society can fight back. In her new book, “The Age of Surveillance Capitalism,” Zuboff offers a disturbing picture of how Silicon Valley and other corporations are mining users’ information to predict and shape their behavior. ![]() But Shoshana Zuboff, professor emerita at Harvard Business School, warns that their lights, bells, and whistles have made us blind and deaf to the ways high-tech giants exploit our personal data for their own ends. The continuing advances of the digital revolution can be dazzling. ![]()
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